CHASE JACOWAY SURFBOARDS

Client: Chase Jacoway Surfboards

Project: Develop a Brand and Identity and use a traditional grassroots approach for business growth.

Solution: There is no interest in marketing, this brand is grown purely through word of mouth and referral. So to create a brand image the logo developed is hand drawn and unique to every board. Tapping into the idea that every board in itself is handcrafted and unique.

Execution: Creating a basic template and pattern to allow the foundation of each logo to be drawn from. After creating a logo, social media and the website needed refining. Creating a dark moody feel allowed for the continuation of what it is like inside a shaping bay.